The U.S. Money Reserve has its headquarters in Austin, Texas and is one of the largest distributors of Gold, Silver, and Platinum coins issued by the U.S. Government. U.S. Money Reserve is founded by a group of gold veterans who felt the necessity of combining the excellent quality customer service along with expert advice in market knowledge and trustworthiness when one is dealing with precious metals. Till now, the U.S. Reserve has worked with thousands of clients who have had satisfactory monetary benefits by owning these precious metals.

Since its inception in 2002, the U.S. Reserve has continually helped a myriad of customers in choosing those coins which offered them tremendous monetary value. The company has been giving such wise decisions for many years to its clients without any fail. The majority of the customers of the U.S. Reserve now are in favorable position.

The U.S. Money Reserve boasts of a large number of highly skilled professionals. The following are the important Departments present in the Company which consistently work for the betterment of the company’s clients:

• Senior Gold Specialists
• Industry Leading Numismatic Expert
• Customer Relations Department
• Business Support Development
• Inventory Department
• Vault and Shipping Department
• Coin Research Professionals
• Sales Verification Personnel
• Compliance and Standards Department

Philip N. Diehl is the current President of the U.S. Money Reserve. He had an outstanding career in the money management sector. He is considered as one of the most accomplished Directors of the U.S. Mint. He was also named as the Chairman of the Industry Council For Tangible Assets which deals with rare coins, paper money and precious metals. Under him, the whole face of the website of the U.S. Money Reserve was polished with better designing and astounding photography.

Angela Koch is the current CEO of the U.S. Money Reserve. She is responsible for creating the analytical and KPI (Key Performance Indicator) structure for the company. Due to her effort, now the U.S. Money Reserve runs on real time data analysis. She always puts here clients in high esteem.

The U.S. Money Reserve also won two awards for excellence in the categories of “TV/ Commercial/ Product” and “Creativity/ Cinematography.” Angie Koch, CEO gives the credit of these awards to the excellent, creative production team of the U.S. Money Reserve. The company is also very active in the community service works and is raising about $3k for Austin Police Department’s Operation Blue Santa. Learn more:





Ken Goodgame has launched a new program, The ‘New at True Value.’

Ken Goodgame officially announced the launching of their new program at True Value, ‘New at True Value’ which happened at the True Value Fall Reunion. The program is expected to begin immediately.

The vice president of the merchandising division at True value believes that the initiated program will address the significance of product innovation in their stores. Kenneth Goodgame also have confidence in the program and expects it will present the market with the top end cap program. He believes that the consumers of their products all over the United States will enjoy the innovation in production at an affordable price. True value will ensure that they are always on the lookout for the recent products in the industry so as attain their goal.

According to Crunchbase, the new program as Kenneth Goodgame says will help their clients to understand more about the products they are purchasing from the store. Even if the products might have been existing in the market, this is an added advantage. Some clients have been undermining the quality innovations in the market due to lack of financial benefit from the creative ideas. The end cap program will help change their perspective completely, and the dealers will benefit from it as well by boosting their market.

The implementation protocol of the new program will be simple, and the staff at True value are expected to carry out some research every month. From the research, they will be able to come up with at least four new life-changing products to their clients. These products will then be supplied to all True Value stores in the country and be sold at relatively low prices. For the first new products introduced, they expect to sell them at a price not more than $50.

About Kenneth Goodgame

Kenneth Goodgame is an American entrepreneur, whose career involves sales, marketing as well as retail merchandising. He lives in Chicago and holds a Bachelor of Science in marketing from the University of Tennessee. Goodgame is the chief merchandising and senior vice president at the True Value Hardware Corporation.

At True Value, Goodgame increased the annual sales realized from the stores incredibly at a global level. He was also able to reduce the company’s marketing expense costs through the program, “pay to play.” This program worked in a way that dealers contributed something towards the True Value advertising costs so that they can be included in them. Learn more about Kenneth Goodgame:

The marketing executive had been employed by other companies such as Techtronic Industries North America as the president, The Home Depot as a senior global product merchant and Rubbermaid where he served as the president of marketing. All these positions have helped him a lot to nature his sales and marketing skills, and he is making more creative contributions to the field.

5 Tips for Effective Online Reputation Management

Online reputation management has proven to be a large part of success in today’s business world. Organizations, as well as individuals, have learned the importance of maintaining a positive online reputation. An article posted by AllBusiness lists five important tips that can effectively maintain an online reputation.

A important general concept for online reputation management is to be fully aware of what is happening with your brand name. To maintain a positive reputation online, an organization must be fully aware of all information regarding the brand. This can avoid confusion in correspondence, as well as prove that all administrators are knowledgeable about their products or services. Social media accounts should also be updated constantly. At a glance in the social media world, this can prove that the organization is concerned about updating customers and other viewers with current information regarding the company. Companies that maintain an active presence across social media platforms are often more likely to receive positive feedback responses. In issues of public relations, it is important to handle negative publicity with extreme caution. As stated in the article, it is important to not respond immediately to bad press. It is important to know all of the facts in the situation, so delaying a response to accusations allows time to figure an appropriate response. This is a much better strategy than derailing or shifting blame to another part of the situation, and can ultimately create a more respectable reputation for the company at hand. Another main step in maintaining an online reputation in terms of public relations is admitting to a problem, and then committing to the resolve of the issue. Another crucial part of online reputation management is for companies to maintain interactions. Many companies use customer support practices over social media platforms to build relationships with current and potential customers. These management tips can be used to serve as guidelines to enhance a social media presence, as well as overall maintain a positive online reputation.


Doe Deere Finds Lime Crime’s Place In The Cosmetics Industry

The cosmetics industry is often seen as being a closed group of businesses who work to create similar looks for their customers in natural and more muted colors; however, the Lime Crime brand was created in 2008 by a woman who was unable to find cosmetics she felt allowed her to reveal her own unique sense of style. Lime Crime had come into existence a few years earlier when New York based fashion expert Doe Deere began putting her fashion training into practice with a clothing line that was sold via an Online marketplace.

Doe Deere had initially looked for cosmetics that could complete her vision for the marketing campaign she hoped to develop for her Lime Crime brand of clothing, but was unable to find products that reflected her idea of bold colors that would show the full potential of her brand. Deere herself had faced similar problems when searching for the best possible cosmetics to wear each day, which eventually led to her looking to create her own range of cosmetics for herself and Lime Crime’s models to use.

The need to develop the Lime Crime brand was not only for herself, but also to help meet the needs of the women who were quickly being drawn to the social media platforms used by Lime Crime. Doe Deere has learned over the course of her life to embrace the individuality she did not always enjoy earlier in her life as she has developed the Lime Crime brand to allow herself and her followers to embrace the freedom to be an individual in a judgment free environment that is enjoyed by Doe Deere in every aspect of her life.

Doe Deere not only looks to achieve success in her business life but also hopes to bring inspiration to women of all ages who wish to follow in her entrepreneurial footsteps. Over the course of her life, which has seen her take roles in the fashion and music industries, Doe Deere has learned to love her individuality after finding the creation of cosmetics was the unique skill she could use to find success. The Russian born cosmetics entrepreneur feels the discovery of what each individual loves is key to finding the area that will bring success and a better quality of life to each individual.

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Securus Technologies Receives BBB Accreditation

Securus Technologies, one of the leading providers of inmate telephone services, received accreditation from the Better Business Bureau in May of this year. The accreditation, which included an A+ rating, is a huge step forward for the company. You can find a BBB review of the company here.


According to Senior Vice President of Operations, Danny de Hoyos, the company worked very hard to comply with Better Business Bureau standards which include maintaining a positive track record, addressing disputes quickly and professionally, and protecting customer data from fraud.


Securus has approximately 25 million customers, connecting inmates with their families, and their customer service handles approximately 2.5 million telephone calls per month. In an effort to make their customer service as efficient as possible, they opened a 220 seat in-house domestic call center. Securus customer service representatives are trained to adhere to all Better Business Bureau standards.


Securus is headquartered in Dallas, Texas and connects approximately 1.2 million inmates with their families, serving over 2200 correctional facilities all across the United States and Canada, according to Wikipedia


My personal experience with Securus is very good. My son was in a facility that they serviced and at one point I had paid for minutes that would allow my son to call my cell phone but after making the payment the minutes were not added to my account. I called Securus customer service and not only were they polite and helpful, but they immediately tracked down my payment, discovered where the problem had occured, and added the minutes I had paid for immediately. They also apologized for any inconvenience this may have cost my son and me. I was very pleased with their customer service.


Additional information can be found at and at


Fast Company Explores How EOS Make a Non-Essential Product Essential

Everyone does not buy lip balm. Some people simply lick their lips when they believe that their lips are getting chapped. LL Cool J is a prime example of this type of behavior. To look at things from that standpoint some might say that lip balm is not something that people would call essential. For some young girls and adult women that are accessorizing, however, this lip balm is a vital part of their day.

Lip balm has become something that does more than relieve chapped lips in this day and age. The Evolution of Smooth has built a marketing campaign that has managed to make the non-essential lip balm product look like an essential product. The marketing department advertised smooth lips and images of women that are applying this product. It is not spoken in commercials, but the images of women kissing men implies that they have a better kiss because they have smoother lips.

The founders worked on the design of the containers. There was much thought put into the way the container would sound when it was opened. The spheres also represent a unique design that has never been seen in lip balm before. These are all ways that EOS lip balm took measures to make consumers take notice of lip balm. There was a lot of praise by celebrities for this product. It actually became something that was fashionable. It became a stylish accessories. It became so stylish, in fact, that it is uncool to be seen with rival ChapStick lip balm products. People that need lip balm need to be purchase EOS lip balm because this is apparently the cool lip balm accessory. That is how it appears since all of the celebrities are being seen with this product, and that was the EOS goal. Check out the products on and online.