Lori Senecal is the CP+B Global CEO which was announced in March of 2015. Her role as the Global CEO will come to an end at the end of 2017. Her role within the agency was a new role at the time of service. Prior to serving as the Global CEO, she served as the president and CEO of MDC Partners Network. It was a role that she continued to hold while serving as the global CEO of CP+B. Chuck Porter, who is the co-founder and chairman of CP+B, confides that Lori has been the best person to help CP+B become something new and innovative. The agency has been able to offer flexibility and positivity amongst its class. One of the major business operations involves expansion with the American Airlines in October 2015 while under Senecal’s leadership. They were able to contract with the American Airlines and land the ultimate deal. They are setting forth certain measures and leadership decisions in place to prepare for a smooth transition when Senecal retires. Her leadership within the company has enabled the agency to be smarter and more effective within the two years of growth. More details can be found on Crunchbase.
Lori Senecal brings many years of experience to the table as a president and CEO. Her experience involves working as the President & CEO of MDC Partner Network and CEO of kbs+. As a leader of kbs+, she grew the network from a 250 person agency to over 900 people. While working as the CEO of kbs+, they were also recognized by Crain’s “Best Places to Work in NYC.” She also served as President of the flagship New York office of McCann Erickson. Her years of experience in the industry have brought many positive outcomes and growing resources. She has shown that she understands the business world and knows how to utilize the necessary resources provided within the industry.
Lori was named one of Advertising Age’s “Women to Watch” in 2014. In 2013, she was honored at the AWNY Game Changer Awards with an award for leadership and innovation. She is also a prestigious member of the Ad Council Board of Directors.
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