The Brazilian media expert Eduardo Sirotsky Melzer, also referred to as Duda Melzer, has achieved much in his career as a business leader, philanthropist, and scholar; in 2015, perhaps the biggest honor Duda Melzer has achieved in his career was bestowed upon him when he was named to the list of Cambridge Institute for Family Enterprise leaders. One of the most prestigious awards available to family business experts, the Cambridge Institute for Family Enterprise names just 25 business leaders from across the globe to its list each year to honor their work with their own family based company.
One of the main reasons Duda Melzer was named to the list in 2015 was because of the way he has pushed forward with his plans to allow the company to become an even greater user of technology and extended the investment portfolio of the group. Established in 1957 by Mauricio Sobrinho Sirotsky, the RBS Group has been an important supplier of news and entertainment through its plethora of newspapers, radio stations, and TV networks ever since and has remained in the hands of the Sirotsky family throughout its history; Duda Melzer is only the third member of the Sirotsky family to hold the top position with the RBS Group.
In his work with the RBS Group, Duda Melzer has continued to work to become a family business that has a long history of success within the Brazilian media industry; in being named to the list of top entrepreneurs by the Cambridge Institute for Family Enterprise, Duda Melzer has been rewarded for seeking the assistance of Harvard Professor John Davis who has become a major figure in creating the ethical culture the RBS Group has become known for in the 21st century.