The secret strategy employed by OSI Group to venture into new international markets

OSI Group of industries opened its doors over hundred years ago. OSI industries has grown to become a powerhouse in the food manufacturing sector. As a leader in food processing and supplies, OSI Industries continue to provide top quality products to consumers most of whom have remained loyal to the company for many years.

OSI Group started from humble beginnings, with a small meat shop in Chicago. The company was founded by Otto Kolschowsky, an immigrant and named it Otto&Sons. The company operated under this name for nearly four decades. In 1955, Otto&Sons got a breakthrough offer from McDonald’s. Otto&Sons became the main beef supplier for the McDonald’s. These companies are now one of the biggest brands that we have today in the fast food industry.

This contract was the beginning of the successes that OSI Group continues to enjoy to date. Otto&Sons continued to supply beef to the McDonalds for a few more decades until when Sheldon Lavin, a banker, joined the company.

At first, Sheldon Lavin served as an advisor to the family members who were running the company. Sheldon then went on to become a managing partner and eventually bought the company from the family. When Sheldon Lavin came aboard, he launched an ambitious expansion plan to overseas markets by taking over similar companies in England, Germany, Brazil, India, and Spain.

OSI Group continues to expand to new markets in different parts of the globe where they provide high quality food products to their customers. One of the most recent acquisitions by the company is the Flagship Europe, which is one of the largest foodservice companies in the United Kingdom.

OSI industries continue to expand their range of products to cater for new consumption trends in the current generation. They are known for supplying high-quality beef products, poultry items, Mayonnaise, Oliver James pies; sous vide equipment, food dressings, and sauces.

The acquisition of Flagship Europe does not only give OSI Industries a huge presence in the United Kingdom but also in other parts of Europe as well. OSI Group’s success in the international markets is, as a result, the company’s expansion strategy. The company has continuously paid close attention to individual local tastes, culture, and customs which seems to work well for the company.

Besides leading the pack in the fast food industry, OSI Group also actively collaborates with food equipment manufacturing companies to produce food grade materials that ensure good hygiene when handling food products.

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