Fabletics is an award winning athletic gear company that has sold primarily women’s active wear clothing since 2015. Since then, this brand has increased its profits at a staggering rate. Part of its unbelievable sales success is due in part to this company’s novel reverse showroom design. Rather than simply putting out clothing that major designers deem fashionable, Fabletics chooses to go with what their valued customers want in athleisure styles. Their informative website encourages each customer to take a quick Lifestyle Quiz that aids in informing the customer of their perfect clothing choices. This quiz reveals perfect sizes, design styles, color compatibility and each customer’s unique activity level through the week.
Kate Hudson is a beloved actress known for her comedic and drama ability in acting. She came to Fabletics at the start and has been a major force in this clothing brand’s unique sense of stylish athletic gear that women absolutely adore. They have come to trust in Kate’s brilliant decisions on which fashions make the cut each season. This strategy seems to be working quite well as this company is showing a huge profit and the brand is now a household name to many women.
Those that have loved Kate since her acting debut are not disappointed in her new pursuit in the field of fashion. She actively engages in many of the day to day operations that are a part of a leading fashion industry, and her fashion approval is met with resounding applause from satisfied customers. The Lifestyle Quiz is saved to a computerized platform that also keeps track of all fashion sales and other pertinent customer preferences and data. This is used to stock their customer driven showroom which has the uncanny ability to be changed anytime that there is a change in customer desire. This reverse showroom and attention to customer’s desires is what makes Fabletics stay ahead of its competitors.
Since Amazon arrived on the marketing scene, it has seen tremendous growth in all of the many companies that sell their items on this online marketplace. Fabletics recently joined the game, and their gamble is quickly paying off in even larger profits and the new ability to reach a new marketing group. Many women now buy their clothing on Amazon due to its convenience, secure payment site and broad range of high-quality clothing and more. Fabletics gear is now purchasable through Amazon.