Many people’s first memories of makeup is Mom groaning that she needs to “go put on my face” before she can drive you anywhere. She shopped for tubes and tubs at a sterile and overlit department store stuffy with fragrances. Doe Deere has changed the makeup experience for Generation Z by using a convenient online sales experience to bring color and wonder directly to your home.
It’s not often that you can describe a Thing as both whimsical and practical, and it’s as rare as a unicorn for the Thing to also be vegan and cruelty-free. This Thing may seem like a fairy tale, but it’s actually Doe Deere’s cosmetic line, Lime Crime. Deere has evolved from a clothing designer to become the CEO of her own company. Sensing an unfilled niche in the makeup market, Line Crime provides bold colors to people who would never excuse themselves from a dinner party to go powder their noses.
Lime Crime indulges fans in a fun fantasy that is firmly grounded in reality. Doe Deere believes that makeup should bring out your best self by making the wearer feel beautiful. Doe Deere builds customer confidence and business with her beauty tutorials. Her how-tos helped make her famous by helping educate wearers about makeup application. The creative ideas Doe shares in her tutorials are very popular with her three million of followers.
A Russian-borne New Yorker, Doe Deere had big dreams of being a part of the fashion world. However, she was open to realizing that her role in fashion was not going to be designing clothes. Doe was unafraid to chase her passion as it evolved; by dropping out of fashion school she opened the door to a future she hadn’t planned for. She bravely ventured into uncharted territory like Jack climbing his beanstalk! Her golden goose has gifted us all with ethical, beautiful, and unique cosmetic options that didn’t exist before Lime Crime.
Doe Deere worked tirelessly to get Lime Crime off the ground. Selling initially from an eBay shop, she formed her brand around what she felt was missing in the makeup industry. She essentially created a new makeup experience, and people loved it.
Doe Deere May seem like she has her head in the clouds, thinking up cute product names all day, but she is a woman with a strong business sense. She has made tough decisions to get Lime Crime to where it is today. Behind the bold color palettes are chemists whowork directly with Doe to ensure her dreams become reality that others can indulge in. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns