Being Your Own Online Reputation Manager

Experiencing bad press can permanently damage a company’s reputation. To help companies solve those particular problems, online reputation management companies exist. To those businesses that afford it, the services offered are invaluable. Some small businesses however, may not be able to afford an online reputation management company. For those who are not able to hire a management company, there is advice to consider. It is quite possible to do it on your own if you adhere to this advice.

Check Your Company’s Status

Use your search engine to find your company. What shows up on the first page is what customer’s will be seeing first as well. Write down your findings. Are there items misspelled? Any reoccurring reviews or phrases that you see? Write down anything that is concerning. Also, try tracking employees online. Their history can damage a company’s reputation, so make sure that all employees’ online reputations reflect what you want your company’s to be.

Create an Online Presence

Online presence is equal to offline advertising. Creating a website and joining a social media site can not only create advertising for your company, but also give information and outlets to customers. Post updates and respond to reviews and comments. Make your pages interesting and engaging.

Learn How to do Your Own Reputation Management

Believe it or not, some bad press isn’t going to completely ruin your Reputation Defender. Some negativity are targeted at your company and contain hidden agendas. Other negativity is simply to gain attention. You must teach yourself to see the difference. Decide if the negativity is worth your response and only deal with legitimate issues.

End Bad Press Online

Rely on your online presence to eliminate the bad press. Continue posting interesting and engaging things on your pages. Updates will naturally push negative posts down the line to where no one can find it. Focus on posting positive stories. Resolve any open issues by encouraging them to contact you in another manner. You do not want to deal with any issues through an online outlet. Keep monitoring search engines.


Simple Ways You Can Increase Employee Job Satisfaction

Running a business, big or small, isn’t easy. There are countless aspects of business that will lead you to success or failure, and one of the most important things that you need to consider as a business owner is employee morale.

According to Darius Fisher, President and the Co-Founder of Status Labs, an online reputation management, digital marketing, and public relations firm, employee turnover “costs between 30-50 percent of an annual salary to replace an entry-level employee, upwards of 150 percent for a mid-level employee, and up to 400 percent for a senior or highly specialized employee.”

Basically, he is saying employee turnovers are really, really expensive. So what can you do then?

He says that the best way to decrease turnover is to increase job satisfaction for your workers. A happy employee is less likely to leave the company than an unhappy one.

Here are some simple ways you can improve employee morale and keep your employees happy.

Happy Birthday!

Acknowledge your employee’s birthday. Many companies fail to do this, and this is one of the simplest things you can do. Your employees will feel recognized and feel special.

Make your office pet-friendly

This one may not work all the time since some employees may be allergic. Just make sure you confirm with everyone in the office that they are okay with having some furry friends, and make sure the pet is trained!

“Free Lunch Fridays”

According to Fisher, he likes to cater food from local restaurants every Friday for his employees. This will bring the team together to eat and have a good time eating delicious food with colleagues.

About Darius Fisher

Darius Fisher graduated cum laude from Vanderbilt University with a Bachelor’s Degree in Economics. He has extensive background in the media industry as he has worked for Storefront Political Media as a Political Consultant and for Agora Publishing as a Senior Copywriter.

In 2013, Fisher co-founded Status Labs, a “premier online reputation management, digital marketing, and public relations firm.” He is serving as the President and has offices in Austin, New York, and São Paolo.

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