The Lime Crime brand has been one that is powerful enough to compete with so many other brands like Maybelline, NYX, Sephora, L’Oréal and Covergirl. This is the company has become a powerhouse makeup company, but it is far from the typical makeup brand that is out there.
At first glance, Lime Crime seems like makeup from the future. It is the splash of color in the makeup industry that cannot be found anywhere else. There are tons of people that are embracing what this brand is able to provide. The Facebook page for Lime Crime has a lot of followers. There are more than 2 million followers on Instagram. This is a testament of the successful vision that Doe Deere – the colorful and zany Lime Crime CEO – put together. All types of makeup are available online, but Doe Deere makes sure that she stays in touch with the customer base. She is tied heavily to social media, and this makes people remember what she is doing. Not to mention her popular blog posts on ILoveLimeCrime.com.
People have access many different Lime Crime outlets. There are blogs. Others will see Lime Crime through Twitter. There is also a massive amount of exposure through other outlets like fashion sites and apps like Snap Chat. People talk about the brand and the new flavors that are hitting the market. The Spring Velvetine like Teacup, Zenon, Flamingo and Alien have hit the market. These white hot colors have hit the website along with other cool darker shades like Teddy Bear. This wide spectrum of shades makes people gravitate towards the Lime Crime brand. They love what Doe Deere is doing, and they make a serious effort to keep up with her through social media.
There are some people that like the Lime Crime brand because it gives you a multitude of color range for a single color. People that like pink lipstick, for example, can choose between Geradium, Pink Velvet, Countess Florescent and Great Pink Planet and others available on Amazon. Doe Deere has been insightful enough to give people access to a plethora of different colors. That is what has made her popular.